Master Ad Dimensions

Facebook

Image Ads

Design Recommendations:

File Type: JPG or PNG
At least 1080 x 1080 pixels
Most Used Size: 1200 x 628 pixels

 

Text Recommendations:

Primary Text: 80 characters
Headline: 27 characters

 

Technical Requirements:

Maximum File Size: 30MB
Minimum Width: 600 pixels
Minimum Height: 600 pixels
Aspect Ratio Tolerance: 3%
Carousel Ads

Design Recommendations:

Image File Type: JPG or PNG
Video File Type: MP4, MOV or GIF
1080 x 1080 pixels

 

Text Recommendations:

Primary Text: 80 characters
Headline: 45 characters
Description: 18 characters
Landing Page URL: Required

 

Technical Requirements:

Number of Carousel Cards: 2 to 10
Image Maximum File Size: 30MB
Video Maximum File Size: 4GB
Video Duration: 1 second to 240 minutes
Aspect Ratio Tolerance: 3%
Video Ads

Design Recommendations:

File Type: MP4, MOV or GIF
Ratio: 1:1 (for desktop or mobile) or 4:5 (for mobile only)
Video Settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128kbps+
Resolution: At least 1080 x 1080 pixels
Video Captions: Optional, but recommended
Video Sound: Optional, but recommended

 

Text Recommendations:

Primary Text: 125 characters
Headline: 27 characters
Description: 27 characters

 

Technical Requirements:

Video Duration: 1 second to 241 minutes
Maximum File Size: 4GB
Minimum Width: 120 pixels
Minimum Height: 120 pixels

LinkedIn

Single Image Ads

Design Recommendations:

File Type: jpg, png, or gif

File Size: 5 MB

Image Ratio:

1.91:1 (horizontal, desktop and mobile) Recommended: 1.91:1 – 1200 x 628 pixels 

1:1 (square, desktop and mobile)

1:1.91 (vertical, mobile only)

Headline Recommendations:

Headline: 70 characters

Introductory text: 150 characters

 

Technical Recommendations:

Horizontal / Landscape

**Horizontal images will deliver to both desktop and mobile

Recommended: 1.91:1 – 1200 x 628 pixels

Square

**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile

Recommended: 1:1 – 1200 x 1200 pixels

Vertical

**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)

Recommended:

1:1.91 – 628 x 1200 pixels

2:3 – 600 x 900 pixels

4:5 – 720 x 900 pixels

 

CTA Options:

Apply

Download

View Quote

Learn More

Sign Up

Subscribe

Register

Join

Attend

Request Demo

 

Post Example:

https://www.linkedin.com/feed/update/urn:li:sponsoredContentV2:(urn:li:share:7168643521279684608,urn:li:sponsoredCreative:363085724)/?actorCompanyId=10564&viewContext=REVIEWER

Video Ads

Design Recommendations:

Video File Type: MP4

Video Sound Format: AAC or MPEG4

Recommended frame rate: 30 frames per second

Custom Thumbnail: Optional but recommended

Ratio:

4:5 (vertical, 0.8)

9:16 (vertical; 0.57)

16:9 (landscape; 1.78) (most used)

1:1 (square; 1.0)

 

Headline Recommendations:

Headline: 70 characters

Introductory text: 150 characters

 

Technical Recommendations:

Video File Size: 75 KB (min) – 200 MB (max)

Video Duration: 3 seconds – 30 minutes

Video Captions: Optional

Video Sound Rate: Less than 64 KHz

Minimum width: 360 pixels

Maximum width: 1920 pixels

Minimum height: 360 pixels

Maximum height: 1920 pixels

Minimum aspect ratio: 9:16 (0.563)

Maximum aspect ratio: 16:9 (1.778)

 

CTA Options:

Apply

Download

View Quote

Learn More

Sign Up

Subscribe

Register

Join

Attend

Request Demo

 

Post Example:

https://www.linkedin.com/feed/update/urn:li:sponsoredContentV2:(urn:li:ugcPost:7079113639672090624,urn:li:sponsoredCreative:267508696)/?actorCompanyId=10564&viewContext=REVIEWER

Carousel Ads

Design Recommendations:

File Type: JPG or PNG

Ratio: 1:1

1080 x 1080 pixels

**Does not support videos

 

Headline Recommendations:

Card headline: 45 characters

Introductory text: 255 characters

 

Technical Recommendations:

Number of carousel cards: 2-10

Maximum File Size: 10 MB

 

Post Example:

https://www.linkedin.com/feed/update/urn:li:sponsoredContentV2:(urn:li:share:7151237337530748929,urn:li:sponsoredCreative:360190036)/?actorCompanyId=10564&viewContext=REVIEWER

Event Ads

Design Recommendations:

Image Ratio: 4:1 (image will be pulled from the Event page)

 

Headline Recommendations:

Introductory text: 600 characters

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-12.png

Document Ads

Design Recommendations:

File type: PDF, DOC, DOCX, PPT, PPTX

File size: 100 MB

Aspect Ratio: Vertical, Horizontal, Square

Number of pages: under 10 pages

 

Headline Recommendations:

Headline: 70 characters

Introductory text: 150 characters

 

Technical Recommendations:

PDFs with multiple layers must be flattened or merged.

PDFs with multiple sized pages must be fit to the same page size.

Review LinkedIn’s Copyright Policy to ensure your document is compliant.

Please ensure that your document has secure hyperlinks.

 

Recommended Dimensions:

Use any of the standard PDF layouts:

Letter: 8.5 by 11 inches

Tabloid: 11 by 17 inches

Legal: 8.5 by 14 inches

Statement: 5.5 by 8.5 inches

Executive: 7.25 by 10.5 inches

Folio: 8.5 by 13 inches

A3: 11.69 by 16.54 inches

A4: 8.27 by 11.69 inches

B4: 9.84 by 13.90 inches

B5: 6.93 by 9.84 inches

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-10.png

Thought Leadership Ads

Design Recommendations:

You can promote posts from employees of your company as well as members who are 1st or 2nd degree connections.

  • Articles can be promoted.
  • Newsletters, documents, polls, multi-images, and reshared posts aren’t eligible for promotion at this time.

 

Headline Recommendations:

You cannot add any headline or introductory text; edits to the post must come from the original author of the post.

 

Technical Recommendations:

Only available for brand awareness and engagement objectives. Promoting video within the engagement objective requires either super admin or content admin permission on the company Page. Only available through the single image ad or video ad format.

 

CTA Options:

No CTA button, but URLs can be added to the intro text.

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-16.png

Conversation Ads

Design Recommendations:

Banner File Type (optional): JPG or PNG

Banner Image Size (optional): 300 x 250 pixels maximum

Banner Image File Size (optional): 2MB maximum

Sender Image: We will use the LinkedIn profile image of designated sender

Banner viewability: Only available on desktop

 

Headline Recommendations:

Message Text: 8,000 characters maximum

Custom Footer: 20,000 characters maximum

Call-to-Action: 25 characters maximum

 

Technical Recommendations:

 

CTA Options:

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-9.png

Message Ads

Design Recommendations:

Banner File Type (optional) : JPG or PNG

Banner Image Size (optional): 300 x 250 pixels

Banner Image File Size (optional): 2MB

Sender Image: We will use the LinkedIn profile image of designated sender

 

Headline Recommendations:

Sender: Select from available senders

Message Subject: Up to 60 characters max

Message text: Up to 1,500 characters max

Clickable links: Up to 3 links max

Hyperlinked text in message: Up to 70 characters max

Custom Terms & Conditions: Use up to 2,500 character max

 

CTA Options:

Call-to-action (CTA) button copy: Up to 20 characters max (incl. spaces)

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-2.png

Lead Gen Form

Design Recommendations:

Picture Spec:1200 x 6 00

 

Text Recommendations:

Form Name: 256 characters

Landing page URL: 2000 characters

Offer Headline:  60 characters

Offer Detail (optional): 160 characters

Privacy Policy: 2000 characters

Call-to-Action: 20 characters

Confirmation Message: 300 characters

 

Technical Recommendations:

Form Fields: 3-4 fields are recommended as best practice. 12 fields are the maximum

 

Form Fields:

Contact

First name

Last name

Email address

LinkedIn Profile URL

Phone number

City

State/Province

Country/Region

Postal/Zip code

Work email

Work phone number

Work

Job title

Function

Seniority

Company

Company name

Company size

Industry

Education Degree

Field of study

University / School

Start date

Graduation date

Demographic

Gender

 

Post Example:

https://www.linkedin.com/feed/update/urn:li:sponsoredContentV2:(urn:li:share:7074779366664138752,urn:li:sponsoredCreative:264821316)/?actorCompanyId=10564&viewContext=REVIEWER

Text Ads

Design Recommendations:

Logo File Type: JPG or PNG

Logo File Size: 2MB

Logo image dimensions: 100×100 pixels

 

Text Recommendations:

Headline: 25 characters

Description: 75 characters

 

Recommended Dimensions:

Text ads appear in a variety of sizes, including:

300 x 250

700 x 17

160 x 600

728 x 90

496 x 80

 

CTA Options:

Apply

Download

View Quote

Learn More

Sign Up

Subscribe

Register

Join

Attend

Request Demo

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-4.png

Spotlight Ads

Design Recommendations:

Company Logo Size: 100 x 100 pixels

Company Logo File Type: JPG or PNG

Company Logo File Size: 2 MB

Background Image File Type (optional): JPG or PNG

Background Image Dimensions (optional): 300 x 250 pixels

Background Image File Size (optional): 2 MB

 

Text Recommendations:

Headline: 50 characters

Description: 70 characters

Company Name: 25 characters

Call-to-Action: 18 characters

 

CTA Options:

Apply

Download

View Quote

Learn More

Sign Up

Subscribe

Register

Join

Attend

Request Demo

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-3.png

Follower Ads

Design Recommendations:

Company Logo Size: 100x100px

Company Logo File Type: JPG or PNG

Company Logo File Size: 2MB

 

Text Recommendations:

Headline: 50 characters

Description: 70 characters

Company Name: 25 characters

 

Technical Recommendations:

Description Options Examples

JANE, stay informed of industry news and trends

Get the latest jobs and industry news

Get the latest on jobs, news and more Imagine your next career move

Keep up with interesting, relevant updates

Opportunities are knocking on your door

Ready for your next opportunity?

Receive daily or weekly company updates

Receive daily or weekly organization updates

Stay informed on industry news and trends

Visit the careers page for ACME!

Visit the company for ACME

Visit the organization page for ACME!

You’ve got the skills, ACME has the opportunities!

You’ve got the skills, we’ve got the opportunities!

 

Headline Options Exmaples

JOE, ACME is hiring!

JOE, current recruiting in your sector!

JOE, explore relevant opportunities with ACME!

JOE, get the latest on ACME new, jobs, and more!

JOE, Get the latest on ACME News, Jobs, and More

JOE, grow your business with news and insights from ACME

JOE, grow your career by following ACME

JOE, keep up with relevant opportunities at ACME

JOE, keep up with the latest insights from ACME

JOE, ready for your dream job?

JOE, you might like to follow ACME

Grow your business wih insights from ACME

Grow your business with news and insights from ACME

 

CTA Options:

Visit careers

Visit company

Visit jobs Visit life

 

Post Example:

https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-14.png

Google Ads

Paid Search Ads

Responsive Ads: These ads cycle through up to 15 headlines and four descriptions to serve ads tailored to individual queries in real time. Check out our responsive search ad template for tips on RSA ad copy.

Dimensions:

  • Headline length: Up to 30 characters. The headline is your ad’s main attention-grabber, briefly summarizing your offer or message.
  • Display URL: Taken from your ad’s final URL. The webpage address shown in the ad gives users an idea of where they’ll land after clicking.
  • Display URL path fields: Up to two fields, each 15 characters long (optional). These fields provide additional context about the landing page, like “/Sale” or “/NewProducts.”
  • Description length: Up to 90 characters. Descriptions offer more details about your product or service, elaborating on what was introduced in the headline.

 

Dynamic: Dynamic Search Ads are created for you by Google using information from your website content and a short description blurb that you provide. They look identical to any other Search ad when shown on the SERP, but can be helpful for businesses with a nicely built-out website that want to leverage that (and Google) to freshen up their ad copy strategy.

Dimensions:

  • Description length: Up to 90 characters. Descriptions offer more details about your product or service, elaborating on what was introduced in the headline.

 

 

Display Ads

Display Ads: These are static ads that you upload from designs you’ve already created.

Dimensions:

  • URL Needed
  • File types: GIF, PNG, JPG, JPEGFile types: GIF, PNG, JPG, JPEG
  • 728 x 90    
  • 336 x 280
  • 300 x 250
  • 320 x 50    
  • 300 x 600

 

Responsive Display Ads: Similar to responsive search ads, RDAs cycle through combinations of images and text to serve the best performing ad possible in various placements.

Dimensions:

  • Business Name – 25 Characters (Fastenal)
    Headline – 30 Characters (up to 5)
    Long Headline – 90 Characters (1)
    Description – 90 Characters (up to 5)
  • File type: PNG or JPG
    • 600 x 600 px (1-15 images)
    • 1200 x 629 px (1-15 images)

    **Responsive display ads should NOT include any words or logos.

Video Ads

Skippable in-stream: Video ads that appear before, during, or after streamed content that viewers have the option to skip after 5 seconds.

Other info:

  • Display URL Path – 15 Characters
    Call to Action – 10 Characters
    Headline – 15 Characters
    Long Headline – 90 Characters
    Description – 70 Characters

 

Non-skippable in-stream: Video ads that appear, before, during, or after streamed content that viewers have to watch the whole way through (maximum of 15 seconds).

Other info:

  • Display URL Path – 15 Characters
    Call to Action – 10 Characters
    Headline – 15 Characters
    Long Headline – 90 Characters
    Description – 70 Characters

 

In-feed: A thumbnail image of your video with text that invites viewers to click to watch for more. These appear on placements like YouTube search results, next to related YouTube videos, and more.

 

Bumper: Non-skippable ads that are 6 seconds or less that play before, during, or after another video.

 

Outstream: Mobile-only video ads that only appear on Google Video Partner sites—not YouTube. They automatically play for viewers with the sound off to invite viewers to watch the full version with the sound on.

 

Masthead: Only available on a reservation basis through a Google sales rep, these ads auto-play without sound for up to 30 seconds. They appear at the top of YouTube’s homepage feed.

Dimensions for all video ads:

  • Supported file formats: .avi, .mov, .mp4, .m4v, .mpeg, .mpg, .webm, .wmv
    Dimensions:
    Landscape/horizontal: 1280 × 720, 1920 × 1080, or 1440 × 1080
    Portrait/vertical: 720 × 1280, 1080 × 1920, or 1080 × 1440
    Square: 720 × 720, 1080 × 1080, 1920 × 1920
    Aspect ratio:
    Landscape/horizontal: 16:9 or 4:3
    Portrait/vertical: 9:16 or 3:4
    Codec: H.264
    Frame Rate: 23.98 or 29.97
    Bitrate: At least 20 Mbps
    Length: 15 or 30 seconds
    File size: Up to 1GB
    Black bars: No black bars
    Letterboxing: No letterboxing
    Audio:
    Codec: PCM (preferred) or AAC
    Bitrate: At least 192 Kbps
    Bit: 16 or 24 bit only
    Sample rate: 48 kHz
    Audio settings: Required
    Loudness aligned with IAB US spec of -24LKFS +/- 2LKFS (Campaign Manager 360 will normalize to target loudness of -24 LKFS)

 

YouTube Ads

Skippable Video Ads
Aspect ratio: 16:9 or 4:3. We recommend 16:9 as more and more viewers are consuming YouTube on their CTVs.
Video length: Must be at least 12 seconds, but there is no maximum length. YouTube states video ads 3 minutes or less perform best.
Frame rate: 60fps
File type: .mp4, .mov, .mpeg, .avi, or .asf
Non-Skippable Video Ads
Aspect ratio: 16:9 or 4:3. We recommend 16:9 as more and more viewers are consuming YouTube on their CTVs.
Video length: 15 or 20 seconds in length, depending on regional standards.
Frame rate: 60fps
File type: .mp4, .mov, .mpeg, .avi, or .asf
Bumper Ads
Aspect ratio: 16:9 or 4:3. We recommend 16:9 as more and more viewers are consuming YouTube on their CTVs.
Max length: 6 seconds
Frame rate: 60fps
File type: .mp4, .mov, .mpeg, .avi, or .asf

Bing Ads

Expanded Text Ads
Minimum word count — Combined total of at least 3 words in title and descriptive text
Title — Two 30-character ad titles separated by a hyphen (the two titles combined must be less than 77 if dynamic text is used)
Descriptive text — 80 characters, including spaces (300 if dynamic text used)
Paths — Two customizable URL paths, with 15 characters each (50 if dynamic text used)
Display URL — Domain and subdomain automatically generated from your final URL
Final URL — 2048 characters
Mobile URL — 2048 characters
Tracking template — 2048 characters
Custom parameter name — 16 characters
Custom parameter value — 200 characters
Dynamic Ads
Should include: Title
Ad text
URL
Multimedia Ads
Accepted file types: .GIF (without animation), .PNG, .JPG, and .JPEG
Image Dimensions:
1.91 : 1 (703 x 368)
4 : 1 (608 x 152)
1 : 1 (470 x 470)
1 : 2 (470 x 940)
Logos: up to 5 square (1 : 1) and 5 landscape (4 : 1) logos
1 : 1 (128 x 128)
4 : 1 (512 x 128)
Should include:
Image
Title
Ad copy
Link to the page you want to redirect your audience to
CTA
Display Ads
File type: JPG or PNG
  • 728 x 90    
  • 336 x 280
  • 300 x 250
  • 320 x 50    
  • 300 x 600

      Spectrum Ads

      Geofence Ads

      Image Dimensions:

      • 728 x 90    
      • 336 x 280
      • 300 x 250
      • 320 x 50    
      • 300 x 600

      Text Recommendations:

      15 seconds of total animation or less
      Up to 30 frames per second
      Display Ads

      Image Dimensions:

      • 728 x 90    
      • 336 x 280
      • 300 x 250
      • 320 x 50    
      • 300 x 600

       

      Text Recommendations:

      15 seconds of total animation or less
      Up to 30 frames per second
      Display Ads - HTML5 Banner

      Image Dimensions:

      300×250, 728×90, 160×600, 320×50, 300×600
      Mobile: 300×250, 320×50
      Must be in a zipped folder, and contain correct paths to images and additional code files
      File name must contain width x height (such as filename_728x90)
      Each size needs its own zipped folder
      Folder must be under 200K
      Must include jpeg, gif or png static backup files for last frame (under 40K)
      Must be under 15 seconds with no continuous looping
      Online Video Ads

      Video Dimensions:

      Pre-roll, Mid-roll, Post-roll, Outstream, Instream
      30 seconds max
      15 seconds max preferred
      No file size restrictions
      Recommended file type for video asset submission: WMV, MP4, MOV
      Bit rates: greater than 2Mbps
      Resolution (in pixels): 1920×1080 preferred; 640×360 minimum
      Color depth: 32-bit
      Key frames: every 1 second
      Frame rate: At least 15 frames per second
      Aspect ratio: 16:9

      Instagram

      Single Image Ads

      Design Recommendations:

      Image File Type: JPG or PNG
      Ratio: 1:1
      Resolution: At least 1080 x 1080 pixels
      Maximum File Size: 30MB
      Minimum Width: 500 pixels
      Minimum Aspect Ratio: 400 x 500
      Maximum Aspect Ratio: 191 x 100
      Aspect Ratio Tolerance: 1%

       

      Text Recommendations:

      Primary Text: 125 characters
      Headline: 40 characters
      Maximum Number of Hashtags: 30
      Video Ads

      Design Recommendations:

      File type: GIF, MOV or MP4
      Video length: Up to 60 seconds (Feed), up to 15 seconds (Stories)
      Maximum file size for a video: 4 GB

       

      Text Recommendations:

      Text: up to 125 characters
      Hashtags: up to 30 hashtags
      Carousel Ads

      Design Recommendations:

      File type: JPG or PNG
      Minimum number of carousel cards: 2
      Maximum number of carousel cards: 3 (Stories), 10 (Feed)
      Aspect ratio: 1:1 (Feed), 9:16 (Stories)
      Aspect ratio tolerance: 1%
      Resolution: 1080 x 1080 pixels (Feed), 1080 x 1920 pixels (Stories)
      Maximum file size for an image: 30 MB

       

      Headline Recommendations:

      Text: up to 125 characters
      Hashtags: up to 30 hashtags

      Twitter

      Image Ads

      Design Recommendations:

      Image File Type: JPG or PNG
      Max 5MB
      Aspect ratio: 1.91:1 or 1:1.
      1200 x 1200 pixels is recommended for 1:1 aspect ratio.
      1200 x 628 pixels is recommended for 1.91:1 aspect ratio.
      Larger images will be better optimized for when users click to expand images.
      Note: GIFs uploaded will render as a static image.

       

      Text Recommendations:

      280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

      Website title length: 70 characters. Website title length: 70 characters.

      Video Ads

      Design Recommendations:

      File Type: MP4 or MOV
      File size: 1 GB max. For optimal performance we strongly recommend to keep files under 30 MB.
      Video length: 15 seconds or less is recommended.Up to 2:20 is supported.
      Aspect ratio: 16:9 or 1:1.
      Video size: 1200 x 1200 pixels is recommended for 1:1 aspect ratio.
      1920 x 1080 pixels is recommended for 16:9 aspect ratio.
      Larger videos will be better optimized for when users click to expand videos.
      Video bitrate: 6,000 – 10,000k (recommended 6,000k) for 1080p. 5,000k – 8,000k (recommended 5,000k) for 720p.
      Frame rate: 29.97FPS or 30FPS.
      Thumbnail:
      Supported files: PNG or JPEG
      Aspect ratio: recommend matching sizing of the video
      Max size: 5MB

       

      Text Recommendations:

      280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)
      Website title length: 70 characters.
      Captions: Closed captioning or text overlays are strongly recommended.
      Carousel Ads

      Design Recommendations:

      Image:

      1.91:1 or 1:1 image assets using a single aspect ratio within one carousel.
      800 x 418 pixels is recommended for 1.91:1 aspect ratio.
      800 x 800 pixels is recommended for 1:1 aspect ratio.

      Video:

      16:9 or 1:1 video assets using a single aspect ratio within one carousel.
      800 x 450 pixels is recommended for 16:9 aspect ratio.
      800 x 800 pixels is recommended for 1:1 aspect ratio.

       

      Text Recommendations:

      280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

      Website title length: 70 characters.

      Text Ads

      Text Recommendations:

      280 characters. (Note: each link used reduces character count by 23 characters, electing 257 characters for Twitter copy.)

      Website title length: 70 characters.

      Resources Used