LinkedIn Campaign Builder
Below are a few different options to include when setting up a LinkedIn Campaign. First will be campaign goal type and after looking at goal types will be content types. There are some content types that go with certain goal types only. Example: Video ads only work with a goal type of video views.
From there you can see the type of ads you want to use, targeting options, and budgeting estimates.
Campaign Goal Type
Brand Awareness
Description:
Reach more people with your post.
Other Information:
These campaigns are great for top-of-funnel brand building.
Content Types to Use:
Website Visits
Description:
Get more clicks to your landing page.
Content Types to Use:
Engagement
Description:
Increase social engagement and page followers.
More Info:
Drive clicks, social actions and company page follows, increasing brand awareness
Content Types to Use:
Video Views
Lead Generation
Description:
Gather info from people interested in your business.
Content Types to Use:
Website Conversions
Description:
Capture leads or drive actions on your website.
Content Types to Use:
Content Types
Single Image Ads
Design Recommendations:
File Type: jpg, png, or gif
File Size: 5 MB
Image Ratio:
1.91:1 (horizontal, desktop and mobile)
1:1 (square, desktop and mobile)
1:1.91 (vertical, mobile only)
Headline Recommendations:
Headline: 70 characters
Introductory text: 150 characters
Technical Recommendations:
Horizontal / Landscape
**Horizontal images will deliver to both desktop and mobile
Minimum: 640 x 360 pixels
Maximum: 7680 x 4320 pixels
Recommended: 1.91:1 – 1200 x 628 pixels
Square
**LinkedIn recommends this aspect ratio for delivery across both desktop and mobile
Minimum: 360 x 360 pixels
Maximum: 4320 x 4320 pixels
Recommended: 1:1 – 1200 x 1200 pixels
Vertical
**LinkedIn recommends this aspect ratio for best performance on CTR on mobile (vertical images do not deliver to desktop)
Minimum: 360 x 640 pixels
Maximum: 2430 x 4320 pixels
Recommended:
1:1.91 – 628 x 1200 pixels
2:3 – 600 x 900 pixels
4:5 – 720 x 900 pixels
CTA Options:
Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo
Post Example:
Video Ads
Design Recommendations:
Video File Type: MP4
Video Sound Format: AAC or MPEG4
Recommended frame rate: 30 frames per second
Custom Thumbnail: Optional but recommended
Ratio:
4:5 (vertical, 0.8)
9:16 (vertical; 0.57)
16:9 (landscape; 1.78) (most used)
1:1 (square; 1.0)
Headline Recommendations:
Headline: 70 characters
Introductory text: 150 characters
Technical Recommendations:
Video File Size: 75 KB (min) – 200 MB (max)
Video Duration: 3 seconds – 30 minutes
Video Captions: Optional
Video Sound Rate: Less than 64 KHz
Minimum width: 360 pixels
Maximum width: 1920 pixels
Minimum height: 360 pixels
Maximum height: 1920 pixels
Minimum aspect ratio: 9:16 (0.563)
Maximum aspect ratio: 16:9 (1.778)
CTA Options:
Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo
Post Example:
Carousel Ads
Design Recommendations:
File Type: JPG or PNG
Ratio: 1:1
Recommended Resolution: at least 1080 x 1080 pixels
**Does not support videos
Headline Recommendations:
Card headline: 45 characters
Introductory text: 255 characters
Technical Recommendations:
Number of carousel cards: 2-10
Maximum File Size: 10 MB
Post Example:
Event Ads
Design Recommendations:
Image Ratio: 4:1 (image will be pulled from the Event page)
Headline Recommendations:
Introductory text: 600 characters
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-12.png
Document Ads
Design Recommendations:
File type: PDF, DOC, DOCX, PPT, PPTX
File size: 100 MB
Aspect Ratio: Vertical, Horizontal, Square
Number of pages: under 10 pages
Headline Recommendations:
Headline: 70 characters
Introductory text: 150 characters
Technical Recommendations:
PDFs with multiple layers must be flattened or merged.
PDFs with multiple sized pages must be fit to the same page size.
Review LinkedIn’s Copyright Policy to ensure your document is compliant.
Please ensure that your document has secure hyperlinks.
Recommended Dimensions:
Use any of the standard PDF layouts:
Letter: 8.5 by 11 inches
Tabloid: 11 by 17 inches
Legal: 8.5 by 14 inches
Statement: 5.5 by 8.5 inches
Executive: 7.25 by 10.5 inches
Folio: 8.5 by 13 inches
A3: 11.69 by 16.54 inches
A4: 8.27 by 11.69 inches
B4: 9.84 by 13.90 inches
B5: 6.93 by 9.84 inches
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-10.png
Thought Leadership Ads
Design Recommendations:
You can promote posts from employees of your company as well as members who are 1st or 2nd degree connections.
- Articles can be promoted.
- Newsletters, documents, polls, multi-images, and reshared posts aren’t eligible for promotion at this time.
Headline Recommendations:
You cannot add any headline or introductory text; edits to the post must come from the original author of the post.
Technical Recommendations:
Only available for brand awareness and engagement objectives. Promoting video within the engagement objective requires either super admin or content admin permission on the company Page. Only available through the single image ad or video ad format.
CTA Options:
No CTA button, but URLs can be added to the intro text.
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-16.png
Conversation Ads
Design Recommendations:
Banner File Type (optional): JPG or PNG
Banner Image Size (optional): 300 x 250 pixels maximum
Banner Image File Size (optional): 2MB maximum
Sender Image: We will use the LinkedIn profile image of designated sender
Banner viewability: Only available on desktop
Headline Recommendations:
Message Text: 8,000 characters maximum
Custom Footer: 20,000 characters maximum
Call-to-Action: 25 characters maximum
Technical Recommendations:
CTA Options:
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-9.png
Message Ads
Design Recommendations:
Banner File Type (optional) : JPG or PNG
Banner Image Size (optional): 300 x 250 pixels
Banner Image File Size (optional): 2MB
Sender Image: We will use the LinkedIn profile image of designated sender
Headline Recommendations:
Sender: Select from available senders
Message Subject: Up to 60 characters max
Message text: Up to 1,500 characters max
Clickable links: Up to 3 links max
Hyperlinked text in message: Up to 70 characters max
Custom Terms & Conditions: Use up to 2,500 character max
CTA Options:
Call-to-action (CTA) button copy: Up to 20 characters max (incl. spaces)
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-2.png
Lead Gen Form
Design Recommendations:
Picture Spec:1200 x 6 00
Text Recommendations:
Form Name: 256 characters
Landing page URL: 2000 characters
Offer Headline: 60 characters
Offer Detail (optional): 160 characters
Privacy Policy: 2000 characters
Call-to-Action: 20 characters
Confirmation Message: 300 characters
Technical Recommendations:
Form Fields: 3-4 fields are recommended as best practice. 12 fields are the maximum
Form Fields:
Contact
First name
Last name
Email address
LinkedIn Profile URL
Phone number
City
State/Province
Country/Region
Postal/Zip code
Work email
Work phone number
Work
Job title
Function
Seniority
Company
Company name
Company size
Industry
Education Degree
Field of study
University / School
Start date
Graduation date
Demographic
Gender
Post Example:
Text Ads
Design Recommendations:
Logo File Type: JPG or PNG
Logo File Size: 2MB
Logo image dimensions: 100×100 pixels
Text Recommendations:
Headline: 25 characters
Description: 75 characters
Recommended Dimensions:
Text ads appear in a variety of sizes, including:
300 x 250
700 x 17
160 x 600
728 x 90
496 x 80
CTA Options:
Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-4.png
Spotlight Ads
Design Recommendations:
Company Logo Size: 100 x 100 pixels
Company Logo File Type: JPG or PNG
Company Logo File Size: 2 MB
Background Image File Type (optional): JPG or PNG
Background Image Dimensions (optional): 300 x 250 pixels
Background Image File Size (optional): 2 MB
Text Recommendations:
Headline: 50 characters
Description: 70 characters
Company Name: 25 characters
Call-to-Action: 18 characters
CTA Options:
Apply
Download
View Quote
Learn More
Sign Up
Subscribe
Register
Join
Attend
Request Demo
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-3.png
Follower Ads
Design Recommendations:
Company Logo Size: 100x100px
Company Logo File Type: JPG or PNG
Company Logo File Size: 2MB
Text Recommendations:
Headline: 50 characters
Description: 70 characters
Company Name: 25 characters
Technical Recommendations:
Description Options Examples
JANE, stay informed of industry news and trends
Get the latest jobs and industry news
Get the latest on jobs, news and more Imagine your next career move
Keep up with interesting, relevant updates
Opportunities are knocking on your door
Ready for your next opportunity?
Receive daily or weekly company updates
Receive daily or weekly organization updates
Stay informed on industry news and trends
Visit the careers page for ACME!
Visit the company for ACME
Visit the organization page for ACME!
You’ve got the skills, ACME has the opportunities!
You’ve got the skills, we’ve got the opportunities!
Headline Options Exmaples
JOE, ACME is hiring!
JOE, current recruiting in your sector!
JOE, explore relevant opportunities with ACME!
JOE, get the latest on ACME new, jobs, and more!
JOE, Get the latest on ACME News, Jobs, and More
JOE, grow your business with news and insights from ACME
JOE, grow your career by following ACME
JOE, keep up with relevant opportunities at ACME
JOE, keep up with the latest insights from ACME
JOE, ready for your dream job?
JOE, you might like to follow ACME
Grow your business wih insights from ACME
Grow your business with news and insights from ACME
CTA Options:
Visit careers
Visit company
Visit jobs Visit life
Post Example:
https://blog.hootsuite.com/wp-content/uploads/2023/11/linkedin-ads-14.png
Targeting Options
Company Targeting Options
| Company Choices | Description | Best Practices |
| Company Category | Company Category targets a curated list from well-recognized publications and thought leaders like Forbes, Fortune, and LinkedIn News Editors. Using this option you can effectively identify the world’s largest, most innovative, or fastest growing companies. | Use Company Category in combination with job seniority and functions to reach the precise buying committee. |
| Company Connections | Allows you to reach the 1st-degree connections of employees at companies you select. This is only available for companies with more than 500 employees. | |
| Company Followers | Allows you to target your own LinkedIn Page followers. To use this targeting facet, your Ads account must be associated with your LinkedIn Page. When not utilizing this facet, by default your campaigns may reach both followers and non-followers. | |
| Company Growth Rate | Company Growth Rate targets companies by their rate of growth year over year, determined by factors such as employee growth or inferred data from other similar companies within the same location and industry. | |
| Company Industry | Company Industry is a company’s primary industry of operation. An organization may operate in many industries, however only the primary industry of operation as listed on their LinkedIn Page will be recognized. Industry targeting allows you to narrow in on members who work in a particular sector. This is particularly effective if your offer is broadly applicable across an entire industry, for example, a piece of software geared towards the financial sector. However, when your offer is applicable across several industries, other targeting options may be more effective. | Before utilizing Industry targeting, look at LinkedIn Pages from a few companies that fit your options to see which industry they fall under. Consider including all relevant industries in your targeting. |
| Company Name | Company Name is the organization a member lists as his or her employer. These are based on LinkedIn Pages, which are maintained by company employees. Whether your campaign goal is awareness or retention, Company Name targeting allows you to focus your campaign on high-value companies and reach decision makers across an organization. | You can target up to 200 different companies using the Company Names option. For those who’d like to target an even larger list of companies, Matched Audiences allows you to upload a list of up to 300,000 companies. Using the Company Industries facet allows you to target more broadly than specific company names. An organization may operate in many industries, however only the primary industry of operation as listed on their LinkedIn Page will be recognized. |
| Company Revenue | Allows you to target companies by their estimated annual revenue. | |
| Company Size | Company Size allows you to reach members based on the size of the organization at which they work as listed on their Page. Company Size comes from the total number of inferred employees who work for an organization, not just the number of LinkedIn members who identify as working for a given company. Company Size allows you to effectively identify small and medium-sized businesses (1–200 or 201–500 employees) as well as enterprise organizations (500+ employees). | Company Size is one of the options where excluding options works particularly well. For example, a startup that’s making accounting software designed specifically with small businesses in mind could exclude 501–1000, 1001–5000, 5001–10,000 and 10,001+ from their targeting. This ensures members who are on LinkedIn and work for an organization that has yet to create a LinkedIn Page are captured. |
Demographic Targeting Options
| Demographic Choices | Description |
| Member Age | Age is an estimation of how old a member is likely to be based on their first graduation date. Not everyone on LinkedIn includes a graduation year on their profile and therefore including Age may substantially reduce your audience size. Years of Experience can be used as a proxy for age in most cases. |
| Member Gender | Gender is a determination of whether a member is female or male and inferred based on a member’s name. Similar to Age, using Gender targeting will also reduce your audience size by potentially 50% or more. As LinkedIn does not require members to disclose their gender, we recommend utilizing professional targeting option wherever appropriate. |
Education Targeting Options
| Education Choices | Description | Best Practices/Use |
| Degrees | Degrees are recognized ranks granted by a college, university, or other learning institution. Degrees are grouped by LinkedIn algorithms and organized in standardized Degrees you can use for your campaign targeting. Choosing to target by Degrees can sometimes limit your audience size as the Degrees field is not always populated by members. | Education-based organizations can use Degrees targeting to reach members who might be interested in furthering their studies through additional courses or programs. For example, if you’re advertising an enrollment offer for an advanced degree program, you could exclude those who already have a master’s degree. Layering Degrees targeting with Job Function (i.e., finance, accounting, IT) is a common way to reach audiences who would be most interested in a specific type of educational degree. |
| Fields of Study | Field of Study is the major or area of study within a member’s degree. For example, those with a Bachelor of Business Administration (BBA) may have a major in either Accounting or International Business. | For some campaigns, Fields of Study can be used as a proxy for skills or expertise in a given field, especially for recent graduates. |
| Member Schools | You can target based on the School, College, University or other learning institution where a member completed a course. For example, an alumni association can use Schools targeting to reach alumni who may be interested in joining their association or donating. While Schools targeting allows you to reach the right alumni or students at scale, targeting by School may also decrease your audience size since it isn’t a required field when creating a LinkedIn profile. Check your estimated audience count to determine if you’ll reach enough members. | Targeting by school may decrease your audience size since it isn’t a required field when creating a LinkedIn profile. Make sure you add all subsidiary schools when trying to reach an entire college or university. For example, when advertising to Harvard students, add Harvard University, Harvard Business School, Harvard Law, Harvard Medical, etc. as they have separate LinkedIn Pages for universities. |
Job Experience Targeting Options
| Job Experience Choices | Description | Best Practices/Use |
| Job Function | Based on standardized groupings of the job titles entered by LinkedIn members. | Combine the Job Functions option with the Job Seniorities option to reach decision-makers with specific expertise. For example, if you’re looking to reach decision-makers in the IT function, try targeting the Information Technology, Engineering, and Operations functions and pairing that with Job Seniorities attributes of Senior, Manager, Director, VP, CXO, and Owner. |
| Job Seniority | Job Seniority describes the rank and influence of a member’s current role in their organization. This option is determined by a member’s job title. For some campaigns, targeting by seniority can be an effective way to reach those with influence over a buying decision. | Consider targeting Individual Contributors (ICs). Increasingly, ICs have a large say in buying decisions. If you’d like to reach more senior ICs with lots of experience, target them by choosing Senior and combine that with the Years of Experience option. |
| Job Title | When members update their LinkedIn profile with a new role, these Job Titles are grouped by LinkedIn’s algorithms and organized into standardized Titles you can use for your campaign targeting. | Avoid limiting your audience by targeting only a few job titles. When you begin entering a title in the tool, Campaign Manager will auto-suggest other relevant titles that you may want to add. Include all relevant job titles to ensure your campaign’s reach. Broaden your audience by targeting both current and past holders of a given job title. These members may have changed roles but still have a skill set relevant to your business. Select current or past in the Job Titles dropdown. |
| Member Skills | Skills are highly relevant keywords found within a member’s profile and skills section that indicate expertise in a particular area. Skills include those explicitly added by members in their skills section and also keywords and phrases mentioned throughout their profile and summary. LinkedIn uses modeling to infer skills from a member’s job title and job description. Skills targeting is an alternative way to reach professionals with a specialized expertise when Job Title targeting may not be as effective. | Skills include those explicitly added by members in their skills section as well as keywords and phrases mentioned throughout their profile and summary. LinkedIn uses modeling to infer skills from a member’s job title and job description. Skills targeting is an alternative way to reach professionals with a specialized expertise when Job Title targeting may not be as effective. For example, if your business sells project management software, job titles may not be as effective given several roles may have a need for project management software. However, Member Skills targeting allows you to target specific competencies that may span a broad range of job titles. When using skills targeting, consider pairing this with the Job Functions or Job Seniorities option. This helps to focus the reach of your offer on a more relevant audience. For example, we recommend targeting Member Skills with Job Seniorities to reach decision-makers that hold the desired skill set. |
| Years of Experience | Years of Experience (YOE) allows you to reach a target audience based on the years of professional experience they’ve accumulated over their career. LinkedIn calculates YOE by adding together the duration of each individual job experience a member has listed. However, we exclude any gaps in experience and also do not double count overlapping positions. | Consider pairing Years of Experience with a Seniority level of Senior and above to reach experienced professionals with influence over the buying decision or prospects for an Executive MBA program. Other helpful combinations with Years of Experience include: • YOE + Degrees = educated professionals who may be considering advanced degrees • YOE + Functions = seasoned functional leaders • YOE + Skills = skilled experts |
Interest and Traits Targeting Options
| Interests and Traits | Description | Best Practices/Use |
| Member Groups | Groups on LinkedIn are places where members who share interests or professional associations can gather, discover new information, and ask questions. These Groups often times suggest expertise in a given area. | Use the search function on the LinkedIn homepage to find relevant groups. The larger and more active groups will typically appear at the top of the list. |
| Member Interests | Interest categories reach people based on the content members engage with on LinkedIn, the professional topics they search for on Bing, and inferred based on attributes on a members profile. Interest targeting is an effective way to reach a range of members based on topics or categories they’re interested in most and is most effective for campaigns with awareness and consideration objectives. Interest targeting can also help you reach a unique set of audiences when other targeting options are too narrow. | When using Interest targeting, consider pairing this with Function or Seniority. This helps focus your content to a more relevant audience. |
| Member Traits | Member traits reach members based on their distinguishing characteristics such as frequent traveler, job seeker, open to education or the types of device they may use when spending time on LinkedIn. | Member traits will typically represent a more narrow audience and may not need additional targeting criteria applied. |
More Audience Choices
| Audience Type | Description | Best Practices/Use |
| Predictive |
Use predictive audiences to help expand your campaign’s reach by creating an audience of people with similar characteristics to your existing data source who are more likely to convert. To create a predictive audience, we combine your data source and LinkedIn’s AI to automatically generate a new custom audience to use in your campaigns. The data sources you choose in Campaign Manager should align to the specific behavior you’d like to replicate. You can create a predictive audience from one of the following: |
Here are a few best practices when creating your predictive audience: • Identify your current customers. For example, a contact list of customer emails from your CRM or visitors to your login page. • Start an audience that meets a specific set of qualifications. For example, Lead Gen Forms from demo or application sign ups. • Use an audience that has been reviewed and approved by your sales team. For example, a contact list of emails chosen by sales or closed won opportunities. |
| List Upload- Company |
You can use company targeting to build audience segments based on lists of companies and organizations, so you can tailor your advertising campaigns to target priority companies, organizations, and schools. Company lists are a part of LinkedIn’s Matched Audiences. Company Page URLs are an optional field but can help improve the accuracy and rate of matches. To match your company list to LinkedIn Pages, include at least one of the following: |
A few tips for your company targeting list:
To increase the accuracy of the match we recommend: |
| List Upload- Contact | You can use contact targeting to build audience segments based on contact information you upload to Campaign Manager, so you can tailor your advertising campaigns to target your priority contacts. Contact lists are part of LinkedIn’s Matched Audiences. | A few tips for your contact targeting list: • We recommend uploading lists with at least 10,000 personal or professional email addresses to help ensure your list matches with at least 300 verified email addresses on LinkedIn. • When selecting targeting facets for your campaign audience, contact lists may not be used with member interests and traits. |
| Retargeting- Website | Website retargeting allows you to create an audience based on members who visited a specific page on your site. | |
| Retargeting- Single Image |
Single image ad retargeting allows you to create an audience based on members who’ve engaged with your single image ad on LinkedIn. You can choose to create the audience based on any interactions people had with your ad or when people perform chargeable clicks on your ad. When you create a single image ad audience, you can also choose how recently individuals engaged with your single image ad (with options from 30 to 365 days in the past) and select the single image campaigns you want to create your audience from. |
|
| Retargeting- Documents Ads |
Document ads retargeting allows you to create an audience based on members who’ve engaged with your document ads on LinkedIn. You can create an audience based on people who have downloaded or interacted with your ad or when people perform chargeable clicks on your ad. When you create a document ads audience, you’ll choose how recently individuals engaged with your document ads (with options from 30 to 365 days in the past) and select the document ads campaigns you want to create your audience from. |
|
| Retargeting- Video |
Video retargeting allows you to create an audience based on members who viewed almost all or part of your video ads. You can choose to create the audience based on people who viewed 25%, 50%, 75%, or 97% of your video ad. You can also set how recently those individuals viewed the ad from options between 30 days in the past to 365 days in the past. When you create a video audience, you’ll select video ad campaigns to retarget. You’ll see the number of video views based on the campaigns, completion rate, and time range you select. |
Best option for retargeting! |
| Retargeting- Lead Gen |
Lead Gen Form retargeting allows you to create an audience based on members who opened or submitted your Lead Gen Form. You’ll also be able to choose how recently individuals engaged with your Lead Gen Form with options from 30 days in the past to 365 days in the past. When you create a Lead Gen Form audience, you’ll select Lead generation campaigns to retarget. You’ll see the number of Lead Gen Form opens or completions for the campaigns, engagement, and time range you select. |
|
| Retargeting- Conversation |
When you create a conversation ads audience, you’ll choose: • How someone engaged with the ad: |
|
| Retargeting- Company Page |
Company Page retargeting allows you to create an audience based on members who have either viewed your LinkedIn Page or clicked on a call-to-action button in the header of your Page. You’ll also be able to choose how recently members in the audience viewed or interacted with your LinkedIn Page. When you create a Company Page audience, you’ll be able to see how many people have recently viewed or clicked on a call-to-action button on your page. |
|
| Retargeting- Event |
Event retargeting allows you to create an audience based on members who selected to attend your LinkedIn Event. When you create an event audience, you’ll be able to choose to include both upcoming and past Events hosted on your LinkedIn Page. |
Budget – Rough Estimate
Please note: This is based on a healthy audience size (300,000-800,000)
If a campaign has a smaller audinece size, the cost per action will be more.
Based on a $50/day Budget and 800,000 Audience Size
| Goal Type | Bidding Amount Rough Estimate |
| Brand Awareness | $54.89 – $82.34 per 1,000 member accounts reached |
| Website Visits | $8.95 – $13.43 per click |
| Engagement | $3.26 – $4.89 per engagement |
| Video Views | $0.18 – $0.27 per video view |
| Messaging | $12.21 – $37.93 per click-to-message open |
| Lead Generation | $25.11 – $37.66 per lead |
| Talent Leads | $2.97 – $4.45 per click |
| Website Conversions | $15.28 – $45.10 per landing page click |
| Job Applications | $6.79 – $10.18 per click |
Based on a $100/day Budget and 800,000 Audience Size
| Goal Type | Bidding Amount Rough Estimate |
| Brand Awareness | $73.68 – $110.52 per 1,000 member accounts reached |
| Website Visits | $6.98 – $10.47 per click |
| Engagement | $1.80 – $2.70 per engagement |
| Video Views | $0.11 – $0.17 per video view |
| Messaging | $12.21 – $37.93 per click-to-message open |
| Lead Generation | $22.08 – $33.12 per lead |
| Talent Leads | $2.11 – $3.17 per click |
| Website Conversions | $15.28 – $45.10 per landing page click |
| Job Applications | $4.45 – $6.68 per click |
Reach out to Rylee Gabel for more information or any questions regarding LinkedIn Campaigns.